Survey of Consumer Attitudes and Behavior, Fall 1963

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The item Survey of Consumer Attitudes and Behavior, Fall 1963 represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bowdoin College Library.
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Summary: This survey was undertaken to assess consumer sentiment and buying plans, as well as to gauge attitudes toward the atomic test ban treaty and its implication for the business environment, the tax reduction, the unemployment problem, and the automobile market, and to provide information about geographic mobility of adults of working age within different labor market areas. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisal of present market conditions for purchasing these items. Other variables probe respondents' opinions of the Cold War between the former Soviet Union and the West, the nuclear test ban treaty, the proposed government tax reduction, and the effect of all of these on business conditions, as well as their assessment of their financial status relative to the previous year. Also provided are respondents' psychological profiles, their reasons for moving within the different labor market areas, and their mode of transportation when they moved. Demographic variables provide information on age, place of birth, race, sex, religion, education, marital status, occupation, and family income

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Summary: This survey was undertaken to assess consumer sentiment and buying plans, as well as to gauge attitudes toward the atomic test ban treaty and its implication for the business environment, the tax reduction, the unemployment problem, and the automobile market, and to provide information about geographic mobility of adults of working age within different labor market areas. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisal of present market conditions for purchasing these items. Other variables probe respondents' opinions of the Cold War between the former Soviet Union and the West, the nuclear test ban treaty, the proposed government tax reduction, and the effect of all of these on business conditions, as well as their assessment of their financial status relative to the previous year. Also provided are respondents' psychological profiles, their reasons for moving within the different labor market areas, and their mode of transportation when they moved. Demographic variables provide information on age, place of birth, race, sex, religion, education, marital status, occupation, and family income

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