Survey of Consumer Attitudes and Behavior, January 1996
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The work Survey of Consumer Attitudes and Behavior, January 1996 represents a distinct intellectual or artistic creation found in Bowdoin College Library. This resource is a combination of several types including: Work, Language Material, Books.
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Survey of Consumer Attitudes and Behavior, January 1996
Resource Information
The work Survey of Consumer Attitudes and Behavior, January 1996 represents a distinct intellectual or artistic creation found in Bowdoin College Library. This resource is a combination of several types including: Work, Language Material, Books.
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- Survey of Consumer Attitudes and Behavior, January 1996
- Summary
- The Survey of Consumer Attitudes and Behavior series (also known as the Surveys of Consumers) was undertaken to measure changes in consumer attitudes and expectations, to understand why such changes occur, and to evaluate how they relate to consumer decisions to save, borrow, or make discretionary purchases. This type of information is essential for forecasting changes in aggregate consumer behavior. Since the 1940s, these surveys have been produced quarterly through 1977 and monthly thereafter. Each monthly survey probes a different aspect of consumer confidence. Open-ended questions are asked concerning evaluations and expectations about personal finances, employment, price changes, and the national business situation. Additional questions probe buying intentions for automobiles, the respondent's appraisals of present market conditions for purchasing houses, automobiles, and other durables, views on mail credit card offers, changes in credit card usage, and information about family and company vehicles. Demographic information includes ethnic origin, sex, age, and education
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