Survey of Consumer Attitudes and Behavior, Spring 1974

Resource Information

The work Survey of Consumer Attitudes and Behavior, Spring 1974 represents a distinct intellectual or artistic creation found in Bowdoin College Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Survey of Consumer Attitudes and Behavior, Spring 1974

Creator

• University of Michigan. Survey Research Center. Economic Behavior Program

Contributor

• Inter-university Consortium for Political and Social Research [distributor]

Author

• University of Michigan. Survey Research Center. Economic Behavior Program

Contributor

• Inter-university Consortium for Political and Social Research [distributor]

Subject

• Medical care, Cost of
• automobile ownership
• civil rights
• consumer behavior
• consumer expectations
• consumer expenditures
• disposable income
• durable goods
• employment
• energy supplies
• freedom of speech
• government performance
• housing costs
• Consumers -- Attitudes
• interest rates
• job satisfaction
• life satisfaction
• national economy
• personal finances
• price fluctuations
• purchasing
• quality of life
• savings
• survey
• inflation
• Economic history
• Labor unions -- Organizing

Genre

• survey

Summary

This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional questions probed respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing a house. Other items elicited information on respondents' degree of satisfaction with the amount of money in their savings accounts, their assessments of their financial status relative to the previous year and to that of their parents at a comparable age, their views of government and government officials, government's role in improving the quality of life, future energy supply, and their feelings about their lives, satisfaction with life in the United States, and their income and jobs. Data were also collected on respondents' knowledge of current affairs, as well as their opinions of the relative merits of small cars and standard full-size cars and foreign and American cars, penalties for marijuana use, treatment by public officials, freedom to make public speeches against democracy, communism in the United States, the United States government's help to the South Vietnamese government, government support for the rights of Black people, racial desegregation, Black empowerment, causes of crime and lawlessness, monetary drive of lawyers and doctors, the state of the public good, and unionization of workers. Respondents also provided information on their car ownership and plans to buy a new one, political party identification, self-identified ideological position, political party candidate preference, the state of health of respondents' parents and the health care and physical assistance provided. Demographic variables describe respondents' age, sex, race, marital status, education, occupation, religion, employment status, and family income